How to View Domain Name Sales History
We created Verified Domains to help find problems with domain names before they are used for a website. In this series of blog posts, I go through many of the issues that we address in our Verified plan, our most basic plan. Previously I wrote about how to perform a site topic review, how to perform a whois history check and how to see if a domain name is on an email blacklist. In this post, I’ll tell you how to see if the domain name you’re going to buy has been sold previously, and how much it sold for.
Whether or not you are buying or selling a domain name, or you just want to know the value of your domain name, you should look at domain name sales history. The prices for items, whether it’s a home, a used car, an antique, or furniture, generally go up and down from year to year. Also, the average prices of items can be determined based on previous sales. The real estate market uses “comps” (comparable sales) as a factor when determining the value of a home. So, when you value a domain name, it’s a good practice to look at the comparable sales, too: what similar domain names have sold in the past, and how much did they sell for?
Public Domain Name Sales
Most domain names that are sold in a public way, such as during an online auction or expired domain name auction are reported. There are several websites that track the sales of domain names, and even allow you to search to see if one particular domain name was sold previously–and how much it sold for. Some popular domain name auction websites include:
Domain names are even sold on eBay, as well. Private domain names sales typically are not reported publicly, so these sales figures are generally not available.
Websites That Track Domain Name Sales History
Let’s take a look at a few websites that track domain name sales, and the information you can get from them. As I mentioned, Verified Domains’ process includes a manual review of prior domain name sales, and we look at whether or not a domain name sold before and how much it sold for. We even look at similar domain name sales, as well. These are only a few of the sites we may use during our proprietary domain name background checks:
- Domain Tools
- DN Sale Price
- GoDaddy Valuation Appraisal Tool
NameBio is a fairly new website that allows you to search for domain name sales history. Their database includes domain name sales of at least $1.2 Billion US Dollars. Let’s look at the prior history for CXOTalk.com, a domain we featured in an early post.
On the site’s home page, search for the domain’s name (without the TLD). So, for CXOTalk.com, we would search for ‘cxotalk’ and not cxotalk.com:
This particular domain name was sold previously (ZDNet bought it at GoDaddy Auctions and then it got banned in Google):
As you can see, the buyer, ZDNet, paid $207 US Dollars for the name at GoDaddy, on April 9, 2015.
NameBio.com is just one tool you can use to find the domain name sales history. There are others, such as:
Domain Tools’ Sales History
DN Sale Price
GoDaddy’s Valuation Tool
GoDaddy recently release a beta version of their Domain Value Appraisal Tool, where they tell you their appraisal amount. They also list similar domain names that have sold recently.
Not only is a review of the domain name sales history helpful for performing due diligence on a domain name, it’s also helpful to figure out what a domain name should sell for–or it’s value. As I mentioned previously, real estate, “comps” are needed when buying/selling a house. You should be looking for “comps” as well, when buying and selling a domain name. Look at the average sales price amongst several similar domain names.
You might be lucky, and the domain name that you’re buying might have previously been sold. In fact, I’ve seen domain name buyers find out what a domain name they’re buying sold for previously because the sale was publicly reported. They were able to determine how much the seller would make if they bought it for a certain price. They soon used that publicly available sales data as leverage in the purchase process of the domain name.