domain name background check

Performing a Social Media Background Check on a Domain Name

Performing a Social Media Background Check on a Domain Name

When Verified Domains checks out a domain for verification, we use a lot of different sources depending on the type of background check we’re doing. While our verification process is proprietary, there are some parts of it that we don’t mind revealing, such as part of the process of checking a domain name on social media.

When you’re performing a background check yourself on a domain name, on your company, or on your brand, there are several things that you can do to check it on social media sites. First, we need to identify the websites or social media sites that you want to check. Here are a few that we always include, among our huge list:

Facebook
Twitter
Pinterest
Instagram
LinkedIn
Google Plus
Tumblr
Flickr
Vine

Those are some of the main social media sites that we’re concerned about checking, although the list will change depending on the type of domain and it’s history. If, for example, the domain name in the past had a live website on it, we’d look at the previous site to determine it’s former topic, and then do further investigation. If it was a European site, for example, we might check the social media site VK. Same goes with other countries and languages, as well.

The basic concept, though, is the same, no matter what social media website we’re checking. There are several different types of searches that we do:

– Search for the full domain name (e.g., globerunner.com) on the social media site. In it’s search box.
– Search for the domain without the TLD (e.g., globerunner) on the social media site. In it’s search box.
– Perform a site:socialmediasite.com “domain” search at Google. For example: site:twitter.com “globerunner.com”
– Perform a site:socialmediasite.com “domain” search at Google. For example: site:twitter.com “globerunner” or site:twitter.com “globe runner”

Depending on the actual results we get on each social media site, we may need to investigate further. I have notices cases where a company was named in the search results, but that lead us to start looking to perform other searches, like for certain products or services that the former site on that domain performed. We are generally looking for where the company, brand, or domain name (or part of the domain name without the TLD) has been mentioned.

Another type of search we’ll do is use some services that will help us look even further for mentions of the domain name, the company, the website, or the brand. Here are a few services that we may use in our background check, as well:

Buzz Sumo
Impactana
Followerwonk

Performing a social media background check on a domain name isn’t an exact science. There really is no way to just go to certain websites, pull the data, and then make a quick decision on a domain name, brand, or company. That’s why all of our background checks, all of the Verified Domains services are done manually, by a real human, who make the ultimate decisions on whether a domain name should be verified or not.

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